Digital Marketing Hacks For Your Small Business

Harley Dixon
April 12, 2021 0 Comment

Your social media posts only earn a one or two of likes every day, perhaps a comment or a share if you’re lucky. And then, one day, you hit a chord with your audience members and – suddenly – your post is circulating like wildfire. More individuals know about your organisation in a day than they did since you started your business.

Orders are pouring in snow rain, and your virtual cash register won’t stop changing.

All digital marketers dream of the day that their business goes viral. However, while it may seem attractive to have one viral post perform all the work for you, it is not a reliable strategy. Content quality is extremely important however virality also depends a lot on the luck of the draw. As a good digital marketer and strategist, you shouldn’t wait around for a marketing miracle to take place.

Rather, you should attempt to achieve the same viral effect on a smaller, everyday scale through making digital marketing a priority. So, try it in this way: be consistent, be engaging, and utilise every single new follower as an opportunity to reach further as well as to get your message to more people.

Optimise Your Email Marketing Strategy

Email has been around for a good number of years, but the good news is that it’s not going anywhere just yet Roughly 80% of marketers have reported an increase in email engagement over the past 12 months.

Another thrilling statistic for all those who are pondering of using more emails in their digital marketing campaigns is that email marketing boasts the greatest return on investment (ROI) for small businesses. Obviously, that’s only going to be feasible with a well-crafted email that has concise copy in addition to an engaging message.

One of the most effectual digital marketing tools is the ability to segment your email marketing strategy in order to match your customer base – for instance, marketers aways use the holiday season to offer incentives to their customers, for example discount codes, to a customer who left their website with an item still in the shopping cart.

Do A Broad SEF Sweep

Before worrying if your website is search engine optimised, you first need to check to see if it’s search engine friendly. This may cover a lot of technical ground, so a good first place to start on this is to ensure that all your titles, meta descriptions, and headings are in place, unique, and relevant to the content of the page. These won’t create instant success–especially if you have other issues, but it does give Google some meat to grab onto.

Make Use Of The AIDA Formula

The term ‘AIDA’ refers to for Attention, Interest, Desire and Action.  AIDA works extremely well on nearly all marketing channels in order to:

  • Grab the reader’s attention,
  • Build a sense of want,
  • Pull on their heartstrings, as well as
  • Offers them a solution to their problems.

This established formula is as rewarding as playing at mobile casino Malaysia sites and has been utilised in the past, and is still being used today. It should definitely be used when marketing a small business.